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SMLA introduces new mission statement and logo

SMLA introduces new mission statement and logo

Smith Mountain Lake Association logo

The Smith Mountain Lake Association recently introduced a new logo for the organization.

Celebrating 50 years of service, Smith Mountain Lake Association has launched an awareness initiative to help area homeowners better understand the mission and accomplishments of their organization.

As part of the initiative, the organization has introduced a new mission statement and logo.

“We are an all-volunteer, non-profit organization that has been doing extraordinary things for the past 50 years to keep our lake clean and safe; however, very few lakefront homeowners know what we do and why we need their support,” said John Rupnik, president of SMLA. “Subsequently, we have launched this awareness campaign that is anchored by our new mission statement and logo.”

SMLA works independently and with area business partners to support lake initiatives that include water quality monitoring, buffer gardening, Save Our Streams, invasive species, boating and water safety to name just a few. Its recently released mission statement is: “To protect the water of Smith Mountain Lake and promote safe recreation.”

More information about the organization is available at

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